Insights
Four notes on money for founders. Each takes about five minutes.

ยท
3 min
Runway is a decision, not a number
Most founders quote their runway as one number. It is really a range of choices, and the date you pick decides how you spend the money.
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ยท
3 min
The thirteen-week cash forecast that fits on one page
A good cash forecast is short, weekly and honest about timing. Here is the one-page version that most small companies can build in an afternoon.
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ยท
3 min
When to hire a full-time CFO
A fractional CFO is not a smaller version of a full-time one. It is the right answer at one stage and the wrong answer at the next. Here are the signs it is time to switch.
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ยท
3 min
How to read a day rate
A day rate looks expensive until you divide it. Here is how to compare it with a salary, an agency fee and your own time.
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